Episode Details

Sponsored by Magellan AI. What’s fueling podcast ad growth? Join Magellan AI live today at 12p ET for a March podcast spend breakdown. Join the webinar

• In the UK, the IAB says that podcast advertising grew by just 8% in 2024, to £90mn ($120mn) - a slowdown from a 23% growth last time. However, this number only accounts for audio podcast ads - the video display ad category, which includes video podcasts, grew by 20% year-on-year. (Now we know why the industry is fixated with a definition for what a podcast is - and the perils of being too narrow).
• Spotify says that they paid out $100mn to podcasters in Q1/25. (That’s both ad-based revenue and from the Spotify Partner Program; the company haven’t split out the two).
  • The focus on video by Spotify has resulted in the number of active monthly video podcasts increasing by 28%, and the release says that some publishers have seen weekly consumption increase substantially after introducing video.
• Pocket Casts has launched automatically generated transcripts for Plus and Patron members. Transcripts will be automatically generated for “the most-followed podcasts”; the company continues to make creator-produced transcripts, using the podcast:transcript tool, available to everyone.
  • Pocket Casts has also posted a guide to fiction podcasts for nonfiction listeners from Tal Minear.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• Simple Strategies to help podcasters make more💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,300+ Pod Pals on this list.
• Pod Engine: 10x Faster Guest Booking — AI-superpowered podcast search, outreach & more. Trusted by top agencies. 14-day free trial.
• 🎵 Story-driven music for podcast creators 🆕 — Music for podcasters, documentarians and those with a story to tell. Thousands of royalty-free tracks composed for narrative use, fast editing and emotive scoring. Get your free 7-day trial today.
• Grow a Loyal Podcast Audience — Advertise your podcast to engaged Pocket Casts users who will stick around for the long haul. Book via our easy-to-use site with ad options to suit every budget!

Gold supporters: Buzzsprout, M