Episode Details

Sponsored by Podcast Movement. The 12th Annual Podcast Movement is returning to Dallas, TX, uniting creators, industry experts, and professionals from across the globe for the podcast industry's premier event. Aug 18-21. Code PODNEWS saves $75!

• Exclusive: A lawyer acting on behalf of Canadian broadcaster Radio-Canada is threatening podcast apps that use its podcast feeds. Our investigation today discovers that in the overly-broad legal threat, the lawyer is confused about how podcasting works, and even who his client actually is.
• Host-read ad marketplace Gumball has launched contextually-relevant “adaptive ads”. The tool “considers the similarities between a show’s audience and brand’s target buyer, the specifics of the brand’s ad copy, and the content and tone of a particular episode, to create a script that captures the brand’s requirements while thematically matching the podcast episode it’s being inserted into.”
• “It’s time for the advertising industry to stop thinking in silos and start thinking in moments.“ - Writing in Podnews, Kym Treasure, founder and CEO of Audacia Audio, suggests that brands should embrace a cross-channel strategy that follows listener behaviour.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.
• 🎙️ Boost Your Podcast Audience with Player FM — Player FM’s self-serve ad portal helps increase your reach, engagement, and downloads. Tailor your campaigns to your goals and budget. Launch your campaign today!
• The Advertising Landscape - Trust and Attention — Discover why podcast ads win attention & trust compared to other media. Join Tom Webster 6/4 at 2PM ET for data on podcast advertising's unique power + actionable strategies for brands & creators.

Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate,

Listen Now