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Podcasts now mainstream in US, UK… and Australia
Episode 2104
Published 8 months, 1 week ago
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- The Infinite Dial Australia 2025 was released by Edison Research and CRA, showing that podcasting is now a mainstream media in Australia, joining the US and UK. 52% of Australians listen to a podcast every month, beating the UK (51%), and approaching the US (55%).
- The data also shows that more than a third of Australians listen to podcasts in the car, compared with 50% who are music streaming, and 84% listening to the radio.
- Meanwhile, the Digital News Report for Australia was also released from the University of Canberra. Among the data held in the report is a chapter on podcasting: 9% of Australians say they use podcasts for news in the past week (that figure rises to 16% for 35-44 year-olds); and among news podcast listeners, 82% say that podcasts help them understand issues better than other types of media; and 59% are willing to pay for news podcasts - the highest figure in the world (the US is at 46%).
- Apple Podcasts appears to not be ingesting transcripts for new shows. We’re sure they’ll fix it soon.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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