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Getting to Hell Yes! LinkedIn Live With Yovonne Kenny from Palisade!
Season 2 Episode 52
“We don’t sell showers. We sell lease-ups.” — Yovonne Kenny
This episode is a masterclass in operational selling.
Yovonne Kenny known for scaling Preferred Floor & Tile into an 8-figure brand and now leading at Palisade ACP joined us to break down why the real sale isn’t the product… it’s the performance outcome.
🚿 Her waterproof, groutless wall system cuts install time from 5 days to 2. But that’s not what sells. What sells? Faster unit turns. Happier residents. Lower churn. More lease-ups.
🧠 What we covered:
- Why maintenance delays = resident churn
- How to sell time savings, not specs
- What it means to align with ops, not just aesthetics
- Why distribution is won by reducing friction, not flashing features
💬 “If it’s not a hell yes, it’s a hell no.”
Yovonne’s style is no-nonsense, ops-driven, and laser-focused on results. She speaks in work order velocity, not vanity metrics. And her sales approach? All about eliminating drag and unlocking NOI.
This one’s for anyone who:
✔️ Sells into SFR/BTR
✔️ Builds tech or services for ops teams
✔️ Wants to stop pitching features and start closing outcomes
#GettingToHellYes #PropTech #Multifamily #SFR #BuildToRent #Operations #LeaseUps #ResidentExperience #YovonneKenny #LinkedInLive
Published on 3 months, 3 weeks ago