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#1140 Will Storr: How to Use the Science of Storytelling to Lead, Motivate and Persuade
Season 1 Episode 1140
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This show is sponsored by Enlites, Learning & Development done differently. Check the website here: http://enlites.com/
Will Storr is a British author, journalist and former photographer. He has been a contributing editor at Esquire and GQ Australia. He is the author of several books, including The Science of Storytelling, The Status Game, and A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade.
In this episode, we focus on A Story is a Deal. We discuss what storytelling is, the evolution of storytelling, the process of identification, how storytelling develops in infants, identity growth and identity anxiety, connection and status, underdog stories, and storybeing. We also talk about what constitutes persuasive storytelling, examples of successful and unsuccessful marketing campaigns, and how to write persuasive stories. Finally, we talk about Theranos, and how storytelling can be used to deceive people.
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Published on 2 weeks ago