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Is Chipotle's New Drone Delivery the Future of Fast Food?
Published 10 months, 1 week ago
Description
Chipotle Mexican Grill partnered with Zipline to launch Zipotle, an autonomous drone delivery service for digital orders in the Dallas area. Customers place orders through the Zipline app, and Chipotle employees prepare the food, which is delivered by electric drones that lower orders to the ground from 300 feet. The drones are designed to operate in various weather conditions, produce zero emissions, and bypass traffic and flooded roads. The initiative targets Gen Z consumers and includes a new rewards program for college students.
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