Episode Details

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This is the 5th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.

In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".

This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866

The titles of the 5 episodes of this series are:

1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE

2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k

3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e98

4. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc0

5. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwM

In this final episode of the series, Lee and Ian take a deep dive into the nuanced world of sensory science and specialty coffee.

This episode explores how science and technology influence coffee tasting, the role of human experience in sensory analysis, and the ethical implications in the coffee industry.

Lee shares her own background in sensory science and critiques the commercialization of sensory expert training.