Episode Details

October 1, 1904. Show up at a newsstand this morning, and you'll see that the October issue of McClure's magazine has hit the shelves. Alongside it, newspapers advertise what’s inside: "Ida M. Tarbell renders her final judgment of Rockefeller's Trust." It’s the 19th and last installment in a series that has made people sit up and take notice of a powerful monopoly and the man behind it. How did a scrappy reporter take on the richest man in the country? And how, in the process, did she change corporate America and investigative journalism itself?

Special thanks to our guests, Stephanie Gorton, author of Citizen Reporters: S. S. McClure, Ida Tarbell, and the Magazine that Rewrote America; Kathleen Brady, author of Ida Tarbell: Portrait of a Muckraker; and Steve Weinberg, author of Taking on the Trust: How Ida Tarbell Brought Down John D. Rockefeller and Standard Oil.

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