Episode Details

🔑 Episode Summary

In this episode, we have Deanna Kane, a personal trainer and founder of Metamorphosis Fitness in Scottsdale. Deanna's been my personal trainer and a person whom I've admired—how she is so in her being and has stayed true to what makes sense to her business. It's what makes her an outlier.

Deanna and I also connected recently because we did an updated brand shoot where we got to show more of her thought leadership and the spiritual side of her brand—beyond just showing up and lifting heavy weights.

You can view our full project here: 👉 View the Metamorphosis Project

📌 This episode is for you if:

• You want to own a new version of yourself in business but still feel tied to an older identity
• You want to lean into feminine self-trust even if it opposes what your business mentors say
• You’ve felt like you were “too quiet” or “too introverted” to show up boldly
• You’re craving visuals that show your heart, your leadership, and your growth—not just your title
• You’re figuring out how to share your story and vision without oversharing or performing
• You’ve been the “go-to” for your clients—but you're ready to be known for who you are, not just what you do
• You’ve evolved, but your brand hasn’t caught up—and you're ready to align the outside with the inside

💬 Quotes from this episode:

“There’s this soft leadership I’ve been growing into. I don’t have to yell. I just have to be.”

“The shoot made me own that this is who I am now. I’m not apologizing for it.”

“It was never just about lifting—it’s always been spiritual for me.”

👤 Connect with Deanna Kane

• Instagram: @deannakane_fitness

🔗 Resources & Links:

• 🗓️ Book a Discovery Call
• 🎓 Free Training – How to Become Brand Shoot Ready