Episode Details

In this episode of OT Soft Freedom Podcast, host Beki Eakins sits down with Lisa Baxter Hong, an experienced occupational therapist turned entrepreneur, to explore how she transitioned from running a successful brick-and-mortar practice to becoming a global leader in online dementia care education.

If you are an occupational therapist (OT) who has ever wondered how to align your business with your passion, expand beyond the clinic walls, or create meaningful impact in dementia care, this is an episode you will want to hear.

Lisa shares her 20-year career journey, her decision to pivot towards dementia care as her true passion, and how she now empowers OTs worldwide to confidently work with clients with dementia. Together, Beki and Lisa discuss mindset, leadership, the challenges of leaving traditional practice behind, and the opportunities available when OTs embrace the digital space.

What You Will Learn in This Episode

• Lisa’s OT journey from paediatrics and brick-and-mortar ownership to becoming a thought leader in dementia education.

• Why passion areas in occupational therapy matter and how following them can transform your career.

• How Lisa is using online platforms to train OTs globally in dementia care best practice.

• The three pillars of her dementia training model: education, professional identity, and implementation.

• The mindset shifts needed to step into OT leadership and build a thriving online business.

• Practical strategies for OTs navigating resistance to new ideas in workplace culture.

• How LinkedIn networking opened unexpected opportunities and created global connections.

• Lisa’s vision for reshaping dementia care and empowering occupational therapists around the world.

Why This Episode Matters for OTs

The demand for occupational therapists skilled in dementia care is growing rapidly. Yet many OTs feel stuck in systems that undervalue their expertise. Lisa’s story proves that OTs can:

• Build freedom-based online businesses.

• Monetise their specialist knowledge ethically.

• Expand their impact far beyond local communities.

This is a powerful conversation for any OT ready to step into entrepreneurship, social leadership, and digital healthcare innovation.

Connect with Beki

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online busi

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Join OT Yourself To Freedom Membership:

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

nesses. Learn how to tap into your purpose and create an offer that sells with ease..

Follow Beki:

• Website: www.bekieakins.com
• Instagram: OT Yourself to Freedom
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