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AI’s Impact on B2B Marketing Strategy
Episode 472
There is no pause button on AI. Every day brings a fresh flood of tools, demos, predictions, and pressure to keep up. But what’s actually changing inside B2B marketing departments? What’s working, what’s still hype, and where should CMOs focus?
In this episode, Kevin Ruane (Precisely), Gary Sevounts (Simpplr), and Jeff Morgan (Elements) join Drew to wrestle with how AI is being tested, contained, and scaled inside their teams. They push on when an experiment becomes a mandate, how to keep stacks from turning into a pile of disconnected tools, and why clean data is the deciding factor. The message is clear: AI will not rescue weak strategy. But in the hands of disciplined marketers who are willing to rethink the rules, it changes how marketing runs.
In this episode:
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Kevin shares how an AI council and internal champions drive adoption across teams
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Gary explains AI as the pipeline’s central nervous system that tracks stage flow and triggers timely action
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Jeff breaks down SPARK, a Claude prompt framework that defines role, workflow, brand voice, rules, and KPIs
Plus:
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Published on 1 week, 6 days ago