Episode Details

Meet Alex Patriquin! He's part of the family business at the Cass School of Floral Design here in Watertown. We talk about the beginnings of the floral shop with his Armenian immigrant refugee grandmother (and her earlier venture of putting a lamp in every dorm room in Boston), some of the stories over the more than 75 year history of the three generation female-led business including growing up with his mother, Faith Cass, being the leading florist in the world (winning international floral design competitions), decorating the White House for Christmas and teaching in over 70 countries, Alex's own silicon valley journey (with his own company being in Y Combinator), how Cass has recently shifted its focus to education (though they've already trained thousands of florists since 1979), their sustainability and accessibility mission and goals, and more.

Find out more about the Cass School of Floral Design at cassflowers.com

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