Episode 224
Ep 224 | This week on Discover Ag, Natalie and Tara dig into the latest food tech controversies, celebrity collabs, and policy changes shaping agriculture — with their usual dose of skepticism and ranch wisdom.
First up: Bill Gates-backed lab-grown butter made from carbon hits the headlines. The hosts tear apart the sustainability claims, question who's actually asking for this tech, and explain why consumers aren't buying what Silicon Valley is selling. Spoiler alert: it's giving major Beyond Meat bankruptcy vibes.
Then, Molly Yeh teams up with Tractor Supply for a clothing line that actually makes sense. Unlike the butter debacle, this collaboration taps into real market demand for functional women's workwear that doesn't look like hand-me-downs from your husband's closet.
Plus, Keith Urban's new reality show "The Road" promises to shake up the singing competition format with real concerts and audience voting. The hosts break down why this tour-meets-TV concept could be the next big hit.
BUT WAIT — there's more!
The FDA is finally fixing a 1963 regulation that's been blocking Florida oranges from juice production. With citrus greening threatening the industry and two-thirds of orange juice coming from imports, this bricks content change could be a game-changer for domestic production.
What We Discovered This Week 🤠
🪩 Lab-grown butter gets the Gates treatment (and the internet's rejection) 🪩 Molly Yay x Tractor Supply: workwear that works 🪩 Keith Urban's tour-reality show hybrid 🪩 Wagyu misinformation strikes again 🪩 FDA orange juice standards get a much-needed update
CHAPTERS: 00:00 - Intro & Headlines: Butter from carbon, Tractor Supply collab, Keith Urban show & more 01:26 - Discovery 1: Bill Gates-Backed Lab-Grown Butter? Why??? 06:12 - Do Consumers Even Want Food Tech? 11:12 - Would You Try Lab Butter? 16:00 - Women in Ag Events: Farm Progress Show & Husker Harvest Days 18:03 - Tractor Supply x Molly Yeh: Celebrity chef's farm-inspired clothing line 25:00 - Discovery 3: Keith Urban's New TV Show - Country music competition with Blake Shelton 39:51 - Discovery 4: Is Wagyu Beef really diseased? 45:00 - Discovery 5: Florida Orange Juice Crisis - FDA changes rules to help citrus industry 53:23 - What to Expect Next Week
🪩 WELCOME TO DISCOVER AG
A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik — western tastemaker & millennial cattle rancher — and @TaraVanderDussen — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.
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Published on 2 weeks, 3 days ago
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