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#90 Emily Holland | Trail Running, Storytelling, and Building Community Through Creative Work
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"I’m always asking: how do I support myself and support the people I care about? That’s what drives everything, from my training to my work to my relationships."
Emily Holland turns the trail running tale on its head, going from hating pounding out miles to discovering healing in the dirt and roots. What started as a reluctant hike in the White Mountains turned into a full-blown love affair with ultra distances. She’s taken on the Gorge 50K earlier this year and is gearing up for the Grand Traverse this August—facing altitude, grit, and elevation head-on. Along the way, she discovered that trail running could be just as much about emotional health as it is about pushing pace.
Beyond the trails, Emily wears all the hats: content strategist, operations whiz, community builder, and founder of Wild Poppy Creative. She supports running creators, builds inclusive content, and brings passion-driven structure to the outdoor media space. On top of that, she’s embraced an alcohol-free life, using that clarity to lean harder into creativity, connection, and her personal growth. Her Substack, Multifaceted Musings, is where her reflections and storytelling really shine.
Motivational Takeaways
Transformation can start with the thing you least expect to love.
Passion plus strategy equals sustainable impact—especially in business and community.
Letting go of old patterns (like drinking) can unlock new confidence and drive.
Relevant Links
Emily’s Substack: Multifaceted Musings
Grand Traverse Mountain Run 2025 details Crested Butte Nordic
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