Episode Details

#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today.

Dave and Brad cover:

• Why LinkedIn is still the best channel for founders to build authority, attract talent, and connect with customers
• How to turn everyday founder communications into high-impact LinkedIn content
• The unexpected ROI of founder-led content, from recruiting and partnerships to real-time message testing

If you’ve been wondering how to turn LinkedIn into a real growth engine for your brand, this episode is your blueprint.

Timestamps

• (00:00) - – Intro
• (02:00) - – Early days of LinkedIn
• (07:30) - – Building Drift with founder brand
• (13:30) - – Why every founder needs LinkedIn
• (17:30) - – The hidden ROI of posting
• (24:30) - – Dave’s personal posting system
• (28:00) - – How to never run out of content
• (32:00) - – Unexpected benefits of being visible
• (36:30) - – Is it too late to start?
• (39:30) - – Who inspires Dave today
• (41:45) - – What’s next for Exit Five
• (43:30) - – Closing thoughts

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Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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