Episode Details

How do you move from identifying someone who might be a customer to finding out whether they are interested? Gary Robertson introduces the distinction between suspects and prospects in a sales process.

This short recording focuses on a qualifying question: opening a conversation to see whether someone wants to learn more about your business. It continues the theme of getting enough relevant people looking at what you offer.

Consider your approach: What clear, relevant question could help you understand whether a conversation would be useful to both sides?

Find more about purposeful business activity at LYLOP. Follow Purposeful mini podcasts for practical prompts on focus, communication and taking action.