Episode Details

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Amazon ads don’t have to be complicated (or eat up your entire marketing budget) to actually sell books. In this episode, I’m sharing my approach to making Amazon ads simple(r) without endless spreadsheets, confusing dashboards, or the kind of budget that makes you wonder if you should’ve stuck with free bookmarks.

Common Questions Tackled:

• Do I really need to spend $50–$100 a day like people recommend for Meta ads? Or can I start with $2–$3 and still see results?
• How do I actually know if my ads are working?
• Everyone says to use 300+ keywords. Do I actually need that many? (No, you don't.)
• Should I even bother with ads if my book listing isn’t fully optimized yet? 
• How often am I supposed to tweak campaigns?
• What’s more important: impressions and clicks, or actual conversions (aka sales)?
• Can I determine the exact words people are typing into Amazon when they find my book?

If you’ve been curious about trying Amazon ads but feel completely overwhelmed by the process, head to publishaprofitablebook.com/amazonads and see how simple this process can actually be.

🧭 BACK COVER BLUEPRINT

Get back cover templates for nonfiction, memoir, and fiction; real-world examples; a polishing checklist; and a guide for turning it into an optimized online description that attracts the right readers. 

🔗 https://www.publishaprofitablebook.com/blueprint

🔑 BOOK FORMATTING SOFTWARE FOR SELF-PUBLISHED AUTHORS

This episode is sponsored by Atticus, the all-in-one writing and book formatting software for self-publishing authors. From drafting to professional ebook and print layout, Atticus makes it easy to format your manuscript for KDP, IngramSpark, and beyond. Learn more at Atticus.io.

✍️ 33-DAY BOOK WRITING BOOTCAMP

You've Been Thinking About This Book Forever. So let's get it written (for real this time). 

👉 https://www.publishaprofitablebook/writethebook

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry. 

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To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth