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Skye Antoniou — Simplifying Success in the Creative Industry
Description
Why do 80% of creative service businesses fail within their first two years? In this episode, we uncover the answer with Skye, a former Creative Director and Head of Creative turned strategic simplifier for service-based founders and freelancers.
With over 12 years in the industry and 100s of deep conversations under her belt, Skye has seen the patterns that keep talented creatives stuck, burnt out, or barely surviving. Now, she helps them flip the script—simplifying their approach, unlocking growth, and building brands that attract clients they actually want to work with.
From creative strategy to personal empowerment, Skye shares how she partners as a co-pilot for creatives—diving into their business models, uncovering hidden strengths, and aligning their vision with purpose and profit.
If you’re a creative service provider struggling to balance the business side with your creative passion, this one’s for you.
🎧 Tune in to hear:
Why most creative businesses stall early
How to simplify your strategy without losing your edge
The mindset shifts that unlock sustainable success