Episode Details
Back to Episodes
The biggest killer in your business is....
Season 1
Episode 264
Published 1 year, 1 month ago
Description
Do enough potential customers understand what your business offers? Gary Robertson introduces NEPL: “not enough people looking”, and explains why awareness needs a clear next step.
Aimed at small business owners, this Purposeful mini podcast explores inviting people to learn more and using a concise presentation or other helpful material to explain your offer. It asks whether your networking activity is part of a repeatable sales process.
Your next step: Look at how someone first hears about your business. Is it obvious what they can watch, read or do next?
Explore more at Living Your Life On Purpose. Follow Purposeful mini podcasts for short ideas on business development, confidence and focus.