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Why Fashion Still Loves the ’90s—and What to Do About It

Why Fashion Still Loves the ’90s—and What to Do About It



Ten years ago, at the launch of Vogue Runway, there were a series of articles published about the ’90s. Sarah Mower contributed a piece on the lasting impact of Helmut Lang, Lynn Yaeger penned an ode to grunge, and Luke Leitch shared his recollections of the decade’s menswear (shout-out for warehouse-sale Maharishi!). A quick survey of the fall 2025 trends includes both 1980s Working Girl chic and aughts-era indie sleaze. But the ’90s reign supreme, and with incoming creative directors at Gucci, Versace, and Maison Margiela, three brands at their It-est in those years, the ’90s aren’t going anywhere anytime soon.

On today’s episode of Vogue’s Run-Through podcast, Mark Holgate, Luke Leitch, and Nicole Phelps—proud Gen X-ers—discuss the persistence of the ’90s phenomenon and make the case for a new kind of futurism.


The Run-Through with Vogue is your go-to podcast where fashion meets culture. Hosted by Chloe Malle, Head of Editorial Content, Vogue U.S.; Chioma Nnadi, Head of British Vogue; and Nicole Phelps, Director of Vogue Runway, each episode features the latest fashion news and exclusive designer and celebrity interviews.

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Published on 3 weeks, 1 day ago






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