A few weeks back I debunked five studies on priming.
But did I get it wrong?
Today’s guest on Nudge thinks I missed something.
Tune in to hear consumer behaviour expert Philip Graves explain his view on priming.
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Phil’s book: https://shorturl.at/kzAta
Phil’s consultancy: https://www.philipgraves.net/consultancy/
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Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
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Today’s sources:
Li, W., Moallem, I., Paller, K.A. & Gottfried, J.A. (2007) Subliminal smells can guide social preferences, Psychological Science, 18(12): 1044-9.
Plassmann, H., O' Doherty, J., Shiv, B., & Rangel, A. (2008) Marketing actions can modulate neural representations of experienced pleasantness, Proceedings of the National Academy of Sciences, 105(3).
Spence, C., & Wang, Q. (2017). Assessing the impact of closure type on wine ratings and mood. Beverages, 3(4), 52.
University of Georgia. (2008). Simple recipe for ad success: Just add art. ScienceDaily.
Wansink, B., & van Ittersum, K. (2007, August 6). Bad wine can ruin a good meal [Press release]. Cornell University.
Yoon, S.-O. & Simonson, I. (2008) Choice set configuration as a determinant of preference attribution and strength, Journal of Consumer Research, 35(2): 324.
Published on 4 weeks ago
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