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Is SEO still worth the effort? SEO isn’t disappearing, but the way it drives visibility, traffic, and conversions is changing fast.

In this episode of Found in AI, Cassie sits down with Kristina Frunze, founder of WebView SEO, to unpack why “SEO is dead” keeps circulating on Reddit and LinkedIn—and why most of those claims miss what’s actually happening inside AI-driven search experiences.

The conversation explores how AI overviews and conversational search are reshaping click behavior, why fewer clicks don’t necessarily mean worse outcomes, and what startups should prioritize now to stay visible as discovery shifts toward AI interfaces like ChatGPT, Copilot, and Google’s AI experiences.

In this episode, you’ll learn:

• Why “SEO is dead” headlines persist, and why they’re mostly clickbait
• How AI search changes traffic patterns and lead quality
• What SEO still does well, and where it stops being sufficient
• How AEO and AI visibility complement traditional SEO
• What startups should focus on to stay visible in 2025 and beyond
• An upcoming experiment comparing a traditional SEO post vs. an AI-optimized one
• How schema and structure influence AI-generated answers

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com