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The Delusion of YouTube Success


Season 6 Episode 36


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Our coaches explore the psychology of YouTube success, discussing whether determination alone is enough or if creators need a healthy dose of "delusion" to keep going when views are low.

• Understanding Total Addressable Market (TAM) and how it affects your potential audience size
• Why pivoting from local content to broader topics often leads to significant view increases
• How to approach sponsorships even with a small channel by leveraging your content creation skills
• The psychology of early YouTube creation and talking to a camera when nobody's watching
• Successful creators often "act as if" they already have a large audience, holding themselves to higher standards
• Why simply persisting without strategic improvement won't guarantee YouTube success
• Using audience retention data from previous videos to optimize new content

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Published on 1 week ago






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