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#34: Anthropology, Independence, and Growth at Kelly Scott Madison, with President Chad Maxwell
Description
Welcome to Agency Business.
This week, co-hosts Brian and Olivia are joined by Chad Maxwell, president of Kelly Scott Madison (KSM).
Maxwell’s path into advertising started in anthropology, a background that still informs how he runs KSM today—both in understanding consumers and in building culture inside the agency. He shares how that perspective shapes hiring, talent development, and client strategy.
We also discuss:
- How the agency balances independence with partnerships in creative and technology.
- The role of geography in staffing and client relationships.
- Why Chad emphasizes relationships over spend thresholds in navigating platform support.
Plus, in News of the Week:
- Dentsu’s international struggles and layoffs.
- Globant’s slowdown and what it could mean.
- S4 Capital’s odd and short-lived talks with One Equity Partners.
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Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.
Email us!
📩 Brian at brian@madisonandwall.com
📩 Olivia at olivia@fusionfrontmedia.com
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