Episode Details

Is your donor messaging accidentally turning supporters into outsiders? In this episode, I unpack the exact storytelling framework I use with ministries to help them clarify their message, engage their ideal donor, and grow support. You’ll discover how to position your donor as the hero of the story and why your ministry’s role is not to take center stage, but to guide the transformation. Bring a notebook—this one is full of actionable insight.

🔑 What You’ll Learn:

• Why your messaging might be making your donor feel unimportant (and how to fix it)
• How to shift from “boasting” to empowering
• The 7 plot points of a ministry brand story designed for donor-funded organizations
• How to connect your donor’s desire for purpose to the people you serve
• Why consistency across platforms matters—and how to apply your story everywhere

👉 Work with me one-on-one to clarify your fundraising message, remove the guilt around asking, and create consistent donor communication that actually works.

https://irisstorytelling.com/coaching

👉 Grab your free Ministry Newsletter Guide to easily write updates your donors want to read.

https://irisstorytelling.com/guide

👉 Join the free community for women ministry leaders who fundraise — a place for encouragement, prayer, and learning how to use storytelling to connect with donors.

https://irisstorytelling.com/community

Connect with me:

lisa@irisstorytelling.com

https://irisstorytelling.com