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How to Legally Bulletproof Your Ecommerce Brand in 2025 | #547
Episode 547
Published 8 months, 3 weeks ago
Description
In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free.
Today we’re discussing:
- The fast way to build legal agility into your business model from day one
- Structuring for growth and asset protection (company, trust, unit trust)
- IP basics retailers actually need: trademarks, copyright, designs
- AI in content and images: what you do and don’t own, and how app T&Cs can bite
- Privacy and Spam Act essentials for email and SMS lists
- Writing T&Cs and privacy policies that match what you actually do
- Returns done right: change‑of‑mind vs faulty goods obligations
- Influencer campaigns: disclosure, guidelines and who’s liable if they over‑promise
- Promotions and pricing: genuine discounts, time limits and “while stocks last”
- Working with overseas suppliers and dropship partners: protections to bake in
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