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Beyond the Persona: Crafting Your Authentic Leadership Style with Lauren Sikes
Description
In this Career Coaching Secrets episode, host Rexhen interviews Lauren Sikes, an executive coach and founder of Truth Collective. With a background in social work and teaching, Lauren helps leaders find their authentic style and confidently navigate pivotal transitions.
Her coaching focuses on helping leaders align their professional impact with their "true self." Lauren's ideal clients are new or transitioning leaders who are open to growth. She offers a 12-month one-on-one program, with a new mastermind launching in Fall 2025 that will combine individual and group coaching.
Lauren's business is primarily driven by client referrals. She is now starting to invest more consistently in social media to complement her newsletter and in-person connections. She highlights key investments, including a virtual assistant and a focus on strong personal support systems, like reliable childcare, to expand her capacity.
She identifies her biggest challenge as avoiding the temptation to chase revenue by taking on ill-fitting clients, which she calls a "bottleneck." Her main advice for other coaches is to get incredibly clear on their ideal client and to distinguish between "true leadership" (authentic vision) and "ego leadership" (external pressures).
Connect with Lauren Sikes:
- Website: https://www.truthcollectiveco.com/
- LinkedIn: https://www.linkedin.com/in/lauren-sikes-215381109?original_referer=https%3A%2F%2Fwww.google.com%2F
You can also watch this podcast on YouTube at:
https://www.youtube.com/@thesuccessleavesclues
You can also watch Success Leaves Clues Podcast on YouTube:
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