Episode Details

In this episode, Barbara and Mike discuss:

• A shook versus a book. 
• Top three reasons a main street business owner should consider becoming a published shook author. 
• The process of writing a shook and how to decide how to publish it.

Key Takeaways:

• Physical printed books are still seen as objects of value. 
• It’s key for any type of business or practice owner to be able to articulate unique value.
• Being a published book author of a real printed book that looks professional that provides helpful information. It’s a game-changer and there is nothing like it.

“I would say an ideal main street author is somebody who has a higher level of lifetime client value, customer value, patient value.” —  Mike Capuzzi

 TRANSCRIPTION

Barbara:         Welcome to Marketing Tips for Doctors. This is your host, Dr. Barbara Hales. Today, we have a special treat with us, Mike Capuzzi. He is an author, publisher and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business.

Throughout his 25 years in Marketing and 21 years as a consultant, Mike’s diligent and innovative use of high-impact marketing has consistently surpassed the expectations and outcomes of traditional corporate marketing concepts and business strategies for his clients. This expertise has led him to be a guest speaker on the stages of some of the world’s most foremost experts on Marketing. Today, Mike has helped thousands of business owners create more profitable marketing.

CopyDoodles 

Mike is the inventor of the widely successful software product CopyDoodles which are hand-drawn graphic files enabling anybody to literally drag and drop attention-getting enhancements to their offline and online marketing materials. Tens of thousands of business owners, marketers, and copywriters have benefited from the use of CopyDoodles. I know I have.

Shooks

In 2019, Mike launched Bite-Sized Books, a new publishing venture founded on his proven formula for creating short helpful books known as shooks for Main Street business owners. Shooks are ideal for local business owners who are looking to increase their level of authority while also providing helpful information in bite-sized books.

When he’s not focused on Marketing or helping his clients, Mike is the proud father of two beautiful daughters, Caroline and Nicole. Caroline who is attending Penn State University to study Journalism published her first shook, Dog Joy, in 2018. Dog Joy is a collection of dog rescue stories as told by the people who rescued them. She has donated all the profits from Dog Joy of over $5000 and counting to help support a number of the rescues featured in the shook. Mike has been married to his amazing wife, Becky, for 23 years and counting. Becky is the invisible driving force behind everything Mike does to serve clients including being the original handwriting artist for CopyDoodles. Welcome to the show, Mike.

Mike:             Thanks, Barbara. I appreciate it.