Episode 189
What if the framework you're using to grow your business is the very thing holding it back?
Today's guest, Michael Erath, founder of Next Level Growth, reveals why systems like EOS and Scaling Up, while helpful, often become a cage for elite entrepreneurs. Michael grew a $45M company, lost it all to fraud and a financial crisis, and came back stronger with a custom-built framework that now helps other businesses scale without the chaos.
In this episode, you'll hear how Michael bounced back from total collapse, why most entrepreneurs are aiming too low, and what makes his Five Obsessions of Elite Organizations framework a smarter, more adaptable path to sustainable growth.
You'll also learn why effort is your responsibility, how to rethink coaching ROI, and why pricing strategy should never be an afterthought.
If you've ever felt boxed in by traditional systems or know your business is capable of more, this conversation will show you how to build the kind of company others can't compete with.
Listen in and learn what it takes to grow a business that's not just successful, but elite.
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This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.
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Key Takeaways:
00:00:00 Michael's turbulent business background
00:02:47 Advice for aspiring entrepreneurs
00:05:28 Investment returns on coaching
00:14:46 Growing a family business to $45M
00:20:43 Bank fraud, embezzlement, and the 2008 collapse
00:23:51 There's always a negotiation to be had
00:34:02 Starting over and building a new business
00:41:39 The EOS framework
00:44:59 The five obsessions framework
00:59:24 Michael's book and its AI companion
01:01:51 AI and business
01:04:13 Acceptance of mediocre performance
01:08:48 Outro
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Additional Resources:
🔹 Next Level Growth: https://nextlevelgrowth.com/
🔹 Michael on LinkedIn: https://www.linkedin.com/in/michaelerath1/
🔹 Five Obsessions of Elite Organizations: https://a.co/d/ckShv2Y
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