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Bonus Episode: Turning Event Meetups Into Lasting Partnerships with Marielle Bobo
Marielle Bobo is the VP of Content at Shoptalk Spring and Fall, where she curates programming and secures industry-leading speakers to spark the most important conversations in retail and ecommerce. She’s spent 25 years in cross-platform media, serving as Editor-in-Chief & SVP of Programming at EBONY, Fashion Director at Essence, and shaping fashion, beauty, and retail narratives at Womenswear Daily, Allure, and Cosmopolitan.
Before taking the helm at Shoptalk’s content strategy, Marielle built a career telling stories that resonate: across print, digital, video, and live events, earning a reputation for translating trends into actionable insights. That lens now drives how she programs Shoptalk, ensuring attendees walk away with strategies they can implement immediately.
Marielle shares what’s different about Shoptalk Fall this year compared to year one, the genesis of the brand-new Leadership track, and why now is the moment for retail leaders to think differently about org design, planning, and agility. She also reveals which sessions ecommerce store owners and DTC brands can’t afford to miss, plus how her editorial background influences the way she curates content for maximum impact.
Whether she’s explaining how to navigate a packed agenda or uncovering the most relevant themes for today’s volatile retail landscape, Marielle offers a candid look at how great content can transform an industry event into a growth engine.
In This Conversation We Discuss:
- [00:40] Intro
- [01:01] Exploring global event series for innovators
- [02:05] Kicking off with immersive retail experiences
- [04:13] Planning your conference strategy in advance
- [06:20] Recapping key learnings before the show ends
- [09:50] Learning from leading retail and DTC brands
- [11:51] Finding solutions through casual conversations
- [12:58] Highlighting brick-and-mortar’s role in Ecommerce
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Organizing retail’s industry’s very best events shoptalk.com/
- Providing senior execs workshops, strategy sessions, Chicago retail tours, insights from 130+ leaders, and targeted connections fall.shoptalk.com/
- Follow Marielle Bobo linkedin.com/in/marielle-bobo
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Published on 3 weeks, 5 days ago