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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Published 7 months ago
Description
What’s the single biggest reason most small businesses fail? It’s not lack of capital or competition. It’s the “E-Myth”: the fatal assumption that a person skilled at the technical work of a business is qualified to run one. In his legendary guide, The E-Myth Revisited, Michael E. Gerber shatters this myth. He provides a brilliant, step-by-step blueprint for escaping the "Technician's Trap" and building a predictable, profitable business that works for you, not because of you. Stop being an employee in your own company and start building an enterprise.