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The CMOs Playbook for the Coldest Seat in the C-Suite
Episode 470
The CMO role is not for the faint of heart. Growth targets loom large. Every dollar and decision gets second-guessed. MarTech keeps stacking up until it threatens to topple over. Drew calls it the coldest seat in the C-suite. It is also the most dynamic, the one that rewards clear thinking, fearless collaboration, and a readiness to shake up the playbook.
In this episode, Drew sits down with hosts Alec Cheung and Barb VanSomeren of The Marketing Share podcast to share wisdom from his own career and from hundreds of CMOs inside CMO Huddles. Together, they talk about the collision of growth pressure, evolving executive dynamics, and constant change. The conversation gets to the heart of how CMOs can simplify their strategies, earn influence across the leadership team, and lead marketing with focus and courage when the demands never let up.
In this episode:
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Drew shares how CMOs can stay focused when everything feels urgent
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Drew explains why a peer network is essential for clarity and solutions
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Drew reveals the mindset shift that turns growth pressure into momentum
Plus:
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Building alignment with your CEO and CFO on marketing’s impact
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Published on 3 weeks, 2 days ago