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Episode 7: The Garifuna Experience in NYC: A Destination Brand
Description
In this episode, host José Francisco Ávila unveils the ambitious strategy to brand New York City as the global epicenter of Garifuna arts and culture. Going beyond tradition, Ávila details the journey from his early efforts to promote Garifuna identity to the creation of a comprehensive cultural tourism plan.
Discover how the historical landmark of "The Drama of King Shotaway" and the Garifuna Coalition's iconic yellow, white, and black branding form the foundation of this innovative initiative. Ávila also explores the vital role of the NYC Tourism Foundation grant, the development of the GarifunaExperience.com website, and the launch of the @garifunaexperience social media channels.
Tune in to learn how this initiative is poised to drive prosperity, power, and progress, inviting the world to experience the vibrant Garifuna community thriving in the heart of New York City.
Resources:
The Garifuna Experience in NYC
The Happy Land Memorial Walking Tour
Books by José Francisco Ávila
Garífuna Ancestry: The DNA Quest to Decipher the Garifuna Distant Past