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271 – Unstoppable MSPs: AI, Marketplaces & Partnerships in the Age of Tectonic Shifts
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Is your business ready for 2026?
Welcome back to the Ultimate Guide to Partnering® Podcast.
Join industry leaders Vince Menzione, Scott Sacket, Per Werngren, and Nabil Aitonumeziane as they discuss the evolution of MSPs, the critical role of AI readiness, the power of strategic partnerships within the Microsoft ecosystem, and the growing importance of co-selling and digital marketplaces. Learn actionable strategies for profitability, navigating new buying behaviors, and becoming an “ultimate MSP” by focusing on outcomes, building trust, and embracing community.
Key Takeaways
- The MSP landscape is undergoing “tectonic shifts” driven by cloud adoption, AI integration, and evolving customer buying behaviors through marketplaces.
- Successful MSPs must evolve beyond the “break-fix” model to become strategic partners, focusing on business outcomes rather than just technology.
- AI presents significant opportunities for MSPs, but requires immediate adoption and internal training to avoid being left behind.
- Strategic partnerships, particularly within the Microsoft ecosystem, are crucial for MSP growth, emphasizing mutual value and trust.
- Standardizing offerings and specializing in specific technologies or solutions can significantly improve MSP profitability and success.
- Engaging with communities and peer groups like Ultimate Partner provides invaluable networking, learning, and collaboration opportunities for MSPs.
If you’re ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins.
Key Tags:
MSP,Managed Services,AI,Artificial Intelligence,Microsoft ecosystem,cloud transformation,hyperscalers,marketplace,co-selling,partner strategy,Nabil Aitonumeziane,Scott Sacket,Per Werngren,Vince Menzione,AppPoint,FSI strategy,Ultimate Partner,channel growth,digital buying,data security,governance,copilot,agentic AI,recurring revenue,business model,profitability,trusted advisors,community building,IT business,technology evolution,strategic partnerships
Transcript:
[00:00:00] Vince Menzione: We believe this time is like no other. We, we refer to these as the tectonic shifts,
[00:00:08] Intro: all the hyperscalers in the world, if you add them all together. Managed services will be one and a half times larger because it is the customer buying behavior that has created the need for all of us to rethink our models.
Until we have data quality, the effectiveness of AI cannot be realized and effectiveness of the partnerships cannot be realized. Can you figure out, first, what your purpose is and how Microsoft can support your purpose and how you can support Microsoft purpose? Now we have a partnership. It’s the ultimate partnership.
[00:00:42] Vince Menzione: Good morning. I’m Vince Manzione, the CEO of Ultimate partner, and the host of the Ultimate Guide to Partnering Podcast. And I’m thrilled to be back in
Published on 2 weeks, 1 day ago