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Getting to Hell Yes! Live With Remen Okoruwa from Propexo!
Season 2 Episode 50
What happens when innovation in PropTech slams into the bureaucratic brick wall of enterprise property management systems? Remen Okoruwa's answer: you build the middleware layer that makes it all work—faster, cheaper, and with less pain for everyone involved.
This episode dives deep into the realities of integrating with Yardi, RealPage, Entrata, and the rest of the acronym soup. Spoiler alert: it’s a mess. But Propexo is fixing it.
💥 Key Takeaways
- The Problem: PropTech startups can’t scale because integrations with major PMSs are a costly, slow, manual mess. Think $25K per integration, six months of red tape, and QA processes that feel like a dentist appointment.
- Why This Exists: Legacy PMSs treat APIs like gated toll roads—pay upfront or get lost. There's no rev-share model, no app-store mindset. Just cover charges and "maybe we'll email you back."
- Propexo’s Fix: A middleware platform that standardizes integrations across all major PMSs—plus built-in retry logic, dashboards, error visibility, and actual support. You get working integrations in weeks, not quarters.
- The Dirty Truth: Most vendors hack it with “human-in-the-loop” workarounds—manual logins, headless browsers, or SQL hacks. It’s risky, it violates TOS, and it breaks at scale.
- Unintended Consequences: Integration fees have warped PropTech’s go-to-market motion. Companies pick their TAM based on who they’ve paid to integrate with. That’s not strategy—it’s survival math.
- Remen’s Advice: Be T-shaped. Go deep on one skill, but build breadth across others. Whether you’re selling, shipping code, or closing AR—startups need athletes, not specialists.
🧠 Memorable Quotes
“You're not allowed to give a vendor login access, but everyone does it. That’s the industry workaround. Welcome to PropTech.” – Remen Okoruwa
“We built Propexo because engineering teams were wasting time wrestling SOAP APIs instead of building product.” – Remen Okoruwa
“Legacy PMSs are philosophically anti-innovation. Cover charge first, value second. That’s not how tech is supposed to scale.” – Guillermo Salazar
📌 Call to Action
🧠 Want to know why your PropTech MVP is dying in QA purgatory?
⚙️ Learn what’s really blocking integrations—and how to fix it.
🎧 Listen now to this brutally honest breakdown with Remen from Propexo.
Published on 4 months, 1 week ago