Episode Details
Back to Episodes
Flat Bottles, Big Business: How memobottle Disrupted Hydration Design | #545
Episode 545
Published 9 months ago
Description
In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta.
Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency.
Today, we’re discussing:
- How they went from Kickstarter to Urban Outfitters before even shipping
- Why B2B became 80% of their business (and how that nearly broke them)
- How they used a stainless steel pre-order campaign to save the company
- What it really takes to build a low-repeat product brand
- The power of “halo” placements in art galleries, MoMA, and global activations
- How they built their marketing team like an internal agency
- Why their smallest bottle outsells all others during festival season
Connect with Jonno
Connect with Jesse
Explore memobottle
Subscribe to the Add To Cart newsletter