Episode Details

Greg Twemlow's article, "My Five New Writing Magnets: Why Every Article Will Ask You to Act," outlines a significant shift in his writing philosophy, moving from ideas meant for consumption to action-oriented engagement. He explains that his previous "Writing Magnets" were powerful but lacked a cohesive framework, failing to consistently inspire readers to act. Twemlow has now reorganised his work into a "tree of action" comprising five "elements": Learning as Self-Authorship (the trunk), Creativity, Agency, & Remixing (the branches), and Alignment (the soil and sun), all designed to foster active participation. The article highlights the importance of this shift in an AI-driven world, where defining oneself through action is crucial for remaining relevant. As a key example, Twemlow introduces the Custom Context CV (C³), a tool for readers to define their identity for AI, transforming passive readers into active co-authors of their own context. Read the article.

About the Author - Greg Twemlow writes and teaches at the intersection of technology, education, and human judgment. He works with educators and businesses to make AI explainable and assessable in classrooms and boardrooms — to ensure AI users show their process and own their decisions. His cognition protocol, the Context & Critique Rule™, is built on a three-step process: Evidence → Cognition → Discernment — a bridge from what’s scattered to what’s chosen. Context & Critique → Accountable AI™. © 2025 Greg Twemlow. “Context & Critique → Accountable AI” and “Context & Critique Rule” are unregistered trademarks (™).