Episode Details

📍 Myrtle Beach has more golf courses than you can count — but the real story is how former tourists are becoming full-time residents, and how hoteliers are adapting.

On this #NoVacancyNews, I speak with Patrick Norton, CMO of Brittain Resorts & Hotels, about how they're navigating market shifts, driving demand, and building loyalty in one of the country's fastest growing cities.

Here's what you'll take away:
• Why #MyrtleBeach's growth is a blessing and a challenge
• How Brittain is investing in renovations and F&B to attract locals and tourists alike
• What "drawbridge tourists" are — and why they matter
• Creative ways to compete without dropping rates
• Why email is still the king of marketing
• How micro-influencers and #GenZ staff are changing the game

🎧 Bonus: Patrick shares how a simple contest for "Vacation for Life" helped generate millions in new contacts and fans.

Thanks to Actabl — Actabl gives you the power to profit. Visit them at Actabl.com.