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Optimizing for search visibility vs reader engagement
Episode 1611
Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative brand associations from poor content can undermine visibility gains.
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Published on 4 months, 1 week ago