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Sean King, Veritone
Season 2 Episode 11
Sean King, GM of Media & Entertainment at Veritone, discusses how Amazon's recent Wondery restructuring reflects a strategic shift towards integrated audio ecosystems, consolidating their various platforms like Audible and Wondery to better navigate the evolving podcast landscape. He emphasizes that while host-read ads remain important, the industry needs a balanced advertising approach as audiences become increasingly fragmented across multiple platforms like YouTube, social media, and streaming services, making measurement and monetization more complex but requiring content creators to meet audiences wherever they consume content.
Published on 3 weeks ago