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GenAI Video & Audio: Tools, Tradeoffs & Lessons
Episode 469
It started with a 90-day challenge: make a GenAI-powered video promoting the 2025 CMO Super Huddle using only off-the-shelf tools. What followed was equal parts ambition, frustration, learning, and editing. Along the way, Drew got a crash course in prompt writing, script timing, voice cloning, and the realities of working inside tools that promise automation but still require a certain level of finesse.
With GenAI coach Samantha Stark of Phyusion guiding the early stages and Steve Mudd of Talentless AI stepping in for post, the project quickly became a real test of creative endurance. Each step surfaced a new set of tradeoffs. The tools were powerful, but stitching them together was anything but seamless. What came out the other side is something Drew’s proud to share, along with lessons from two expert AI collaborators and a few fun reveals they brought to the table that show just how weird, clever, and unexpected GenAI production can get.
In this episode:
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Samantha shares how GenAI tools spark ideas but still need human direction to shape tone and story
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Steve explains how editing brings structure and emotion to GenAI content for a more watchable result
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Both guests highlight the importance of adding context to make GenAI output resonate with viewers
Plus:
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What GenAI tools need from you upfront to deliver useful output
Published on 3 weeks, 6 days ago