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S2 E31 - Overcome These Top 5 Homeowner Objections to Close More Sales
Description
In this episode of Beers with Contractors, Will discusses the top five objections that home service contractors often face and introduces the CRIS method (Clarify, Rephrase, Isolate, Satisfy) for effectively closing sales. Will emphasizes the importance of understanding homeowners' concerns and treating them with dignity. He provides detailed role-playing examples for handling objections related to getting multiple bids, involving absent decision makers, product solutions, financing, and value considerations. The episode also highlights the significance of creating a low-pressure, conversational sales environment and the benefits of using financing options.
00:00 Trailer
02:45 The Five Major Objections
04:43 Understanding and Handling Objections
08:07 The CRIS Sales Closing Process
09:45 Handling the 'Other Bids' Objection
20:49 Addressing the 'Talk to Spouse' Objection
29:46 Solution Objections and Their Importance
33:48 Addressing Value Objections
33:59 Importance of Financing Options
34:39 Understanding Customer Needs for Financing
35:38 Simplifying the Financing Process
38:32 Role-Playing Financing Scenarios
41:17 Handling Value Objections
41:45 Breaking Down Value Metrics
50:38 Emotional Reasons for Buying
Will Blake’s email: will@per4mance.io
Episode 21 with Jesse Davis - The Financing Technique that can 2x a Contractor's Revenue
https://youtu.be/Q09alt_0SAE?si=3hSXTTsaeUIWwe8N
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The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours