Episode Details
Back to Episodes2159: Marketing Matters - 55 - Telling Your Story & Building A Stellar Reputation (Abby Bender)
Episode 2159
Published 11 months, 1 week ago
Description
Abby Bender reveals how she built Abby Home from startup to $15M using strategic TV marketing, storytelling, and her signature "I know a girl" tagline. Learn her exact playbook: 15-second TV spots, triple-pane window sales strategies, brand ambassador programs, and OTT advertising tactics that captured 27% market share in Milwaukee's competitive construction industry.