Episode Details

In this episode, Barbara and Jeff discuss: 

• Why marketing is about building awareness- impressions matter more than just clicks. 

• How privacy changes like the cookie collapse are forcing marketers to focus on broader targeting and reach. 

• How AI tools like Provalytics use predictive modeling to prove campaign impact and optimize marketing spend. 

Key Takeaways: 

“Stop chasing clicks and start buying attention. Marketing wins by building awareness through impressions, not instant conversions.” –Jeff Greenfield 

Connect with Jeff Greenfields: 

Website: https://provalytics.com/  

LinkedIn: https://www.linkedin.com/company/provalytics/