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The Hidden Psychology of Flavour: How Taste and Smell Impact Mental Wellbeing with Flavour Expert Craig

Discover the surprising connection between what you taste and how you feel. Join me for an eye-opening conversation with Craig Duckham, an expert from the flavour industry, about how our relationship with taste and smell profoundly impacts our psychological wellbeing - and how mindful eating can become a powerful wellness practice.

What You'll Experience:

• How losing taste and smell during COVID revealed their crucial role in mental health
• The science behind why certain flavours instantly transport us to childhood memories
• How mindful eating can become a form of meditation and stress relief
• Why comfort foods are actually emotional anchors that support our wellbeing
• The psychology behind our cravings for salt, sugar, and familiar flavours
• Practical ways to make healthier foods more appealing using herbs and spices

Episode Highlights:

• The profound impact of taste and smell loss on quality of life and mental health
• How flavour connects directly to memory and emotion through the olfactory bulb
• Why eating slowly and mindfully improves both digestion and psychological wellbeing
• The ritual and ceremony of food preparation as wellness practice
• How to "reset" your taste buds and appreciate natural flavours more deeply
• Making plant-based eating enjoyable through creative flavour combinations

Perfect for anyone interested in mindful eating, the psychology of food, using flavour to make healthy choices more appealing, or discovering how our senses impact mental wellbeing. Craig's expertise reveals how something as simple as truly tasting your food can become a transformative wellness practice.

Remember: Small changes in how we approach food and flavour can create significant improvements in both physical and mental wellbeing.

Support the show

Curious about EFT tapping? If you've been feeling stressed, overwhelmed, or just not quite yourself lately, it could be just the thing. Host Sarah Gorev offers EFT and energy sessions via Zoom, plus virtual EFT tapping card decks if you'd like to explore at your own pace - find everything at tapintoyou.co.uk. Come and say hello on Instagram too @sarahgorev

This podcast is here to inform and inspire curiosity, not to tell you what to do. Everything discussed reflects the personal experiences of our guests, and Sarah doesn't personally endorse any particular practice or approach. You're always in the driving seat — it's entirely your choice whether to explore further. Where guests offer the chance to try things for yourself, you'll find links below. And as always, nothing here is suggested as a substitute for personalised advice from your own healthcare professionals.

Thanks for listening.

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