Legacy and Innovation: Yuto Matsuura on CNC Machining and the Future of Family Business

Yuto Matsuura, Matsuura Corporation, family business, CNC machining, automation, legacy, manufacturing, engineering, innovation, industry challenges

summary

In this conversation, Yuto Matsuura, the fourth-generation owner of Matsuura Corporation, shares his journey into the machining world, the pressures of carrying on a family legacy, and the importance of balancing tradition with innovation in the CNC machining industry. He discusses the challenges faced in the industry, particularly the shortage of skilled labor, and emphasizes the need for automation solutions. Yuto also reflects on the lessons learned from his family's experiences and the significance of maintaining relationships with customers to drive business success.

takeaways

Yuto Matsuura is the fourth-generation owner of Matsuura Corporation.

He initially felt disconnected from the family business until a pivotal moment at age 15.

The pressure of legacy can be overwhelming for those in family businesses.

Studying abroad helped Yuto gain confidence and a new perspective on business.

Maintaining family history is crucial while innovating for the future.

CNC machining faces significant challenges, including a shortage of skilled labor.

Automation is key to adapting to high-mix, low-volume production demands.

Direct customer feedback is essential for improving products and services.

Yuto believes in doing what no one else does to stand out in the industry.

Building relationships with customers is a core strategy for Matsuura Corporation.

titles

Legacy and Innovation in CNC Machining

Navigating Family Business Pressures

Sound Bites

"I got out of my comfort zone."

"It's a life-changing experience for me."

"The shortage of people is a big issue."

Chapters