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Lyndsey Cohen on the Power of Vulnerability in Social Media Marketing
Description
In this Career Coaching Secrets episode, host Rexhen interviews Lyndsey Cohen, a career coach and founder of Limitless with Linz. Her business began organically after she proved to herself she could land a top job. Lyndsey now helps clients from recent grads to C-suite executives build their personal brand to get hired and negotiate for more money.
Lyndsey uses a multi-platform marketing strategy, posting the same content on LinkedIn, TikTok, and Instagram to drive leads. She found TikTok particularly effective, even with older demographics. Her biggest investments have been her website and using AI to streamline her workflow.
Her main challenge is managing her time, as she handles everything herself. Her advice to other coaches is to be vulnerable on social media and focus on helping your ideal client, not on what friends or family might think.
Connect with Lyndsey Cohen:
- Website: https://www.limitlesswithlynds.com/about-5
- LinkedIn: https://www.linkedin.com/in/lyndseycohen?trk=public_post_follow-view-profile
You can also watch this podcast on YouTube at:
https://www.youtube.com/@thesuccessleavesclues
If you are a coach looking to grow your business, you can find out more about Purple Circle at http://joinpurplecircle.com