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Most Startups Get This Wrong: Growth Vs Scale | Neda Sahebelm - Keshty
Episode 42
What does it really takes to SCALE (not just grow...)?
Neda Sahebelm was an early joiner at Multiverse, achieving 98% retention and 50% diversity in her teams, whilst delivering multiple £20M quarters.
Growth is doing more with more.
Scale is doing more with less.
In this episode she reveals the system that transforms chaos into high-performing teams.
🧠 What You'll Learn
▪️ Growth vs Scale: The difference between success and chaos
▪️ "Operation Thrive": How to flip a toxic team culture in 6 months
▪️ The hiring system that achieved 98% retention and radical diversity
▪️ The 3-pillar framework: Org Design, Recruitment, and Retention done right
▪️ How to fire people gracefully (and why most leaders get this catastrophically wrong)
📖 Chapters
00:00 - Intro
06:14 - Growth vs Scale: Why Most Founders Get This Wrong
10:11 - The "Operational Efficiency" Myth.
16:32 - The SVB Crash Aftermath: Market Shifts and Human Costs
24:35 - Start with Product (Not People or Process)
30:34 - The Org Design Crisis: Why Founders Hire Wrong
38:14 - Building Scalable Hiring Systems: The 55-Person Quarter
46:04 - The Diversity Masterclass: 98% Retention Secrets
58:11 - "Operation Thrive": Turning -5 NPS Into +68
1:08:00 - The "Train Analogy": Managing Exits with Grace
1:16:23 - "Don't Bring Your Whole Self to Work" - The Leadership Reality
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Published on 4 weeks ago