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Manischewitz and jscreen Launch "Deli is in Your DNA" Tour to Promote Jewish Genetic Health

Manischewitz and jscreen Launch "Deli is in Your DNA" Tour to Promote Jewish Genetic Health

Published 11 months ago
Description
The BC Food News podcast, hosted by Jennifer English, covered an interesting new venture called 'Deli is in Your DNA,' announced by genetic screening organization jscreen and food product company Manischewitz. This national campus initiative fuses genetic health education with traditional Jewish cuisine, aimed at promoting genetic screening among college students. The campaign, happening coincidentally during Tay-Sachs Awareness Month, sees even greater relevance as the disease mainly affects people of Ashkenazi Jewish descent, highlighting the importance of genetic screening in preventing such inherited disorders. The program engages college campuses with on-site genetic screening events and comforting care packages of kosher foods from Manischewitz. Both Karen Arnovitz Grinzaid from jscreen and Shani Seidman from Manischewitz expressed their pride in joining forces to educate young adults about genetic screening, while offering the comforting nostalgia of Jewish cuisine.
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