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This is the 2nd of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.

In this series, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.

The 5 episodes in this series are:

1. Specialty Coffee, Then and Now - https://youtu.be/LwU1p02csJ8

2. The Discussion Around Quality Coffee - https://youtu.be/PuTP40LgNZE

3. The Questions We Should Be Asking In Coffee - https://youtu.be/dLBzw_fQAck

4. The Truth About Origin - https://youtu.be/1PAuMNPgeRM

5. Is the future of coffee guaranteed? - https://youtu.be/6xAZNcKWp6U

In this episode of the podcast series, Lee and Brendan explore the complexities of coffee quality and sourcing.

They delve into the murky realities of how wealth and products in the coffee industry have been misappropriated and the often hidden dynamics of the supply chain.

Brendan shares anecdotes and insights from his experiences, emphasizing the need for a deeper understanding of quality beyond just taste and price.

This conversation also sets the stage for the next episode, where they discuss critical questions we should be asking about the supply chain.

Join us as we unpack the real challenges and opportunities in the world of specialty coffee.

Connect with Brendan Adams and Semilla Coffee here:

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